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The 11 Best Types of Marketing Collateral
 
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Marketing collateral has changed over the years. Two decades ago, all you needed to boost your marketing efforts were a couple of brochures and a few flyers. Nowadays, the options can seem endless. So we created this marketing collateral guide to help you find the best marketing materials for your business. We provide you with an overview of (almost) all existing marketing collateral and suggest when and how to properly create it. But first of all, let’s make sure that we’re on the same page. *What is Marketing Collateral?* Marketing collateral describes a compilation of different media types, which is used to help improve the sales of a product or service. In the past, the term “marketing collateral” was mainly associated with brochures that were used to support the sales process. But today, companies use marketing collateral to inform potential customers about their products or services, so this term now refers to both offline and online media. The marketing message depends on the type of collateral you’re using. In general, you should concentrate on answering the following questions (among others): What makes your product or service unique? What are the benefits of using your product or service? Why should people use your product or service? Why is your product or service better than your competitor’s? I know you want to have a look at our complete list of marketing collateral. Let’s dive into it. So, sit back and enjoy Website: https://filestage.io Don't forget to Like, Comment & Subscribe to stay updated with our latest content! Click that bell notification button!
Views: 289 Filestage
Promotional Marketing Products: Sales Packaging Inc.
 
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Sales Packaging Inc. provides our clients promotional marketing products including custom binders, boxes, index tabs, pocket folders, ad specialties, multimedia packaging and much more. However, what our clients value most is our knowledge and experience in matching the right product(s) for their needs. Please call on us for all of your marketing collateral and packaging needs. From custom binders for your business or custom boxes for promotional materials...if you can dream it, we can make it happen. Visit us at http://www.salespack.com or call 800.654.6660
Views: 6857 SalesPackaging
Promotional Marketing Materials - Why you need great marketing materials to promote your business.
 
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It can be very easy to simply rely on word of mouth when it comes to winning new business, but as your business grows and you cast a wider net you will be targeting customers who have never heard of you. When that happens, it doesn't matter how great your service is if they haven't heard of you before and don't have access to testimonials or reviews. Unfortunately, a lot of people judge a book by its cover, and as such, you need to make sure that your cover, or promotional material, is outstanding. In this video I give an example of why as well as great service, you also need to make sure you promotional materials are also top quality. ------------------------------ Want to learn more about brand and branding from me and hear from other business owners about their experiences of brand building? Join my free Facebook group - ROCK YOUR BRAND www.rockyourbrand.co.uk You can find me on these other platforms too: Twitter: https://twitter.com/pixelscol Facebook: https://www.facebook.com/PixelsInkDesign Pinterest: https://uk.pinterest.com/pixelsink Website: http://www.pixelsink.com
Views: 1440 Pixels Ink
Marketing Collateral Project Coordination
 
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http://www.barneys.com.au Hello guys, Garry Barnett here from Barney's for another product update. Today I want to talk to you about probably the king of all print management and that is an entire marketing program. When you get to manage an entire marketing program with lots of pieces of collateral, it really is the best challenge, particularly when you've got time challenges and budgetary constraints. You're doing all of the different print processes onto all different types of substrates. As part of an overall kit, it really is very challenging. In front of me on the table here is a campaign that we've just recently finished. I wanted to quickly run through and show you the scope of what we've done. We have button badges. These are actually fantastic because they have a magnet on the back. The way that works is a two part set, that goes on the outside and the magnet goes on the inside of your shirt without it damaging or putting a whole in your clothes. Then we had lollypops. Now with the lollypops we produced sheets of stickers. As you can see, these are easy, peel away stickers that come off there. They were stuck onto thousands of these little lollypop packets. We had a range of posters that were printed digitally onto a gloss artpaper. That's what they look like. The quality has come up so well it looks like offset printing. We have digital printing on the stickers, we have confectionary, we have offset printing onto the badges. Then we produced CD label stickers as well which are also a peel away product. These were stuck onto DVDs that were preloaded with content. We also offset printed presentation folders. This is a very simple four page presentation folder with a glued on pocket, very simple there. Then we did another presentation folder as well. This is a six page with a die cut cover revealing a CD. A little foam dot is put in the middle to attach the CD. There is a glued on pocket on the inside back. This has a laminate, it's creased and die cut as well. Then we have a beautiful custom made neoprene pencil case, built from the ground up from a flat sheet. This is using sublimation. It is custom made, a full colour sublimated print on the front and the back and then stitched together with a zipper into a pencil case for the children. We also had hatbands made, to wrap around like an Akubra style hat. These were using a sublimation printing method directly onto material. Velcro was added and a step and repeat message printed straight onto material with a fixing mechanism of double sided tape to go around the hatband. Moving right along we have offset printed posters, A3 size with an all over machine varnish on a gloss art. Then we produced some apparel, a custom printed t-shirt on the front and also on the back in different colours. This is using a screen printed method and an off the shelf yellow t-shirt. What have I left? Maybe lucky last, is the USB stick. Both sides of the USB stick is printed in one PMS colour with corporate branding. So I think I've covered everything. It's all in front of me. So if you have an exciting campaign and you would require the services of a print management group to be able coordinate everything, to get colour consistency and manage the brand, it's certainly a challenge that we enjoy doing. If you have any questions, please contact Barney's either at barneys.com.au or on our telephone number. You can ask for myself, Garry Barnett, or any of the friendly team and we hope to speak to you soon.
Views: 604 melbourneprinting
Marketing collateral
 
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Marketing collateral, in marketing and sales, is sometimes considered the collection of media used to support the sales of a product or service. Historically, the term "collateral" specifically referred to brochures or sell sheets developed as sales support tools. These sales aids are intended to make the sales effort easier and more effective. The brand of the company usually presents itself by way of its collateral to enhance its brand through a consistent message and other media, and must use a balance of information, promotional content, and entertainment. This video is targeted to blind users. Attribution: Article text available under CC-BY-SA Creative Commons image source in video
Views: 351 Audiopedia
Product Marketing Agency Helping Clients Market Their Technology
 
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totalproductmarketing.com Total Product Marketing is a full service-product marketing agency helping clients market their technology. specializing in product strategy and usability, content marketing and social media marketing for technology companies. What sets us apart from other agencies is... our years of experience in developing technology products, managing their product requirements, understanding business problems and going to market with comprehensive go-to-market strategies we understand technology products, how they're built, who they're built for and how to best create the messaging and positioning of those products. This means that our talented team of content creators, search engine marketers, SEO specialists, lead generation specialists and web designers are better positioned to help our clients succeed. We're able to orchestrate the right marketing programs, use the appropriate language and voice in creating collateral and content and deploy the most effective social and online marketing tactics to get mindshare in the marketplace.
Views: 350 Dean Ara
Marketing Collaterals - MediaLabs
 
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We create marketing collaterals conveying benefits and meaning to the audience. Our marketing fundamentals create results that exceed expectations. Visit Our Website: http://www.medialabs.in/marketing-collaterals.html Google+: https://plus.google.com/+MedialabsIndia Facebook: https://www.facebook.com/MediaLabsIndia Twitter: https://twitter.com/MediaLabsIndia LinkedIn: https://www.linkedin.com/company/medialabsindia Youtube: http://www.youtube.com/c/MedialabsIndia Pinterest: https://www.pinterest.com/MediaLabsIndia
Views: 233 MediaLabs
Service Business Marketing Strategy
 
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Click here to subscribe: https://bit.ly/2HxjQRa Today we're talking about all the strategies and tactics behind marketing your service-based business. So, seeing as you have a business to run... Let's get right to them with 5 of my absolute best strategies to grow your business. The first and most important thing you need to do when trying to grow and trying to market your service-based business is... This means to give marketing the respect it deserves. Let me elaborate. Obviously, you already understand how important marketing is, after all, you're here reading this article right now. But the important thing is, you want to carry on this trend and continue it through all of your business. Because, when it comes to growing and marketing a service-based business, there are obvious differences between services and products. What we're talking about here is what the benefits are that your client is going to experience when they do business with your company. So, in the same way when we're talking about selling a physical product where we can actually show them something... When we're talking about service-based businesses, we need to clearly articulate the end state that they're going to experience. (And all the benefits that they're going to get when doing business with your company.) Now, one of the best ways to do this is to fully express all of the benefits that your business provides. And making sure to paint this in as clear a way as possible. This is essentially taking the pain that they've got, taking the solution that you have... And then painting out a clear and simple process to get them there. Now, the better and the more clear, and the simpler you're able to spell this process out, the better you're gonna do when it comes to marketing your service business. This is because clarity sells. Simple sells. And confusing your customers is one of the fastest ways to lose a sale. So make your process clear. At this point in the game, you understand marketing is important. You know the benefits you provide. You know the pain they have. You've worked on bridging the gap. So what are you going to do with this content and with this marketing collateral? Well, this is where it's really important to go to the one, two, maybe three places where your prospects spend their time online. The key here is to make sure you really knock it out of the park for your clients by WAY overdelivering, and exceeding their expectations. This in turn is going to lead to repeat business, referrals, and far more revenue for your company. So there you have it. The five simple steps to grow your service-based business and help you get more revenue, more sales, more leads and more customers. ***THE Premier Marketing Training Community For Entrepreneurs: https://bit.ly/2HK8BlW ***FREE Marketing Resources YouTube Subscribe Link: https://bit.ly/2HxjQRa Facebook Ad Image Guide : https://bit.ly/2H9EPt9 FAST Content Formula : https://bit.ly/2JEu5kz 60 Second Video Ad Script : https://bit.ly/2GQF0Kl One Page Marketing Plan : https://bit.ly/2v6HPBp ***My Marketing Toolkit My Computer : https://amzn.to/2v5BXZi My Email Marketing Software: https://bit.ly/2qEmhHX My Landing Page Software : https://bit.ly/2v5g1xw My Website Hosting Software : https://bit.ly/2JCRJ13 Conversion Boosting Tool : https://bit.ly/2qrdCby My Speed Learning Secret : https://amzn.to/2JEm938 ***My Video Gear My MAIN Camera : https://amzn.to/2GRxu1R My Backup Camera : https://amzn.to/2qq9nMx My MAIN Lens : https://amzn.to/2Hxgqvi The Second Fave Lens : https://amzn.to/2IKrxjK My MAIN Mic : https://amzn.to/2IOksP1 My Fave Tripod : https://amzn.to/2quJewr My DRONE : https://amzn.to/2v4wEcx My Drone Filters : https://amzn.to/2IKz1mW ***FOLLOW ME: Website: http://adamerhart.com Twitter: http://twitter.com/adamerhart Facebook: http://facebook.com/officialadamerhart Instagram: https://www.instagram.com/adamerhart
Views: 2451 Adam Erhart
Create Marketing Collaterals
 
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PowerPoint is an amazing product of Microsoft Office. It has a great potential and the kind of features it provides are so easy to understand and simple to use that every student, manager, marketing executive or sales guy can easily create brilliant professional presentations. Microsoft Office PowerPoint is often underestimated but it allows us to create presentations, logos, banners, templates, designs, graphics, and most importantly video animations. A PowerPoint Presentation designed appropriately can really convince your target audience. A lot of design thinking needs to be put into a slide to make sure that the message is clearly delivered to the user.
Views: 44 Ismail Chalil
Marketing Design (Why Great Marketing Needs Great Design)
 
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Some of the best stores, products, books, and services I’ve ever used have been quite simply, downright ugly. They were packed full of content and provided value far beyond their cost, and in many cases even provided a huge benefit to my life and business. Sadly however, to this day the vast majority of them remain undiscovered, or are still completely ignored because they all lacked one crucial marketing element. The element of design. And that’s why on today’s episode, we’re talking all about why great marketing, needs great design. So Why Does Design Matter? Here are the 5 main reasons: #1 First Impressions #2 Lasting Feelings #3 Recognition #4 Easy To Use, Navigate, and Understand #5 Encourages Social Sharing ► Download your free copy of The One Page Marketing Plan Here – http://adamerhart.com/marketingplan #LINKS Website: http://adamerhart.com Twitter: http://twitter.com/adamerhart Facebook: http://facebook.com/officialadamerhart Instagram: http://instagram.com/adamerhart
Views: 6986 Adam Erhart
Give Your Marketing Collateral a Spring Refresh
 
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One element of business success is making sure that you are always providing the best, most accurate content and information to your customers. This webinar will provide tips for how to give your print and online-based marketing materials a spring refresh.
Views: 140 VerticalResponse
Sales & Marketing Product Training
 
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Sample of work done by Thalia Infotech (www.thaliainfotech.com) - Tool to assist Technical Sales & Marketing teams present the company capabilities, the functionality of various product models, what is unique about their product and how they can distinguish themselves from their competition. All marketing collateral and competitive information is on their fingertips and printable. Bring consistency to the sales effort, propagate best practices within the organisation. Being used by a large multinational across geographies.
Views: 62 Thalia Infotech
How to Use Printed Collateral in Ecommerce
 
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Print isn’t dead people, in fact, many ecommerce brands use printed collateral to make their packaging experience unique and memorable. On this episode, we show you how brands are using packing slips, note cards, and brochures to increase the value of their product and customer experience, so you can too. In this video, we answer the questions: - How can printed collateral tidy up your package? - How can printed collateral provide helpful information? - How to use printed collateral for inspiration? Store clerk cutout made with vector art by Viktor Ostrovsky on Noun Project: https://thenounproject.com/vostrovsky/uploads/?i=885146 📧 SUBSCRIBE for weekly videos on packaging, shipping, supply chain challenges, and fulfillment — for your product and your soul. http://bit.ly/LumiNews 📷 FOLLOW US on Instagram for daily packaging inspiration: https://www.instagram.com/lumi/ 📣 SEND YOUR Qs: Have a question about #ShippingThings? TWEET us @Lumi and we may cover it answer it on a future episode. https://twitter.com/intent/tweet?text... 📦 Go to Lumi.com to find the best fit for custom packaging: http://www.lumi.com
Views: 3516 Lumi
Let’s Talk About Product Managers
 
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Let’s Talk About Product Managers. Author: joshelman Download: http://adf.ly/1eSPWs A Product Manager's Job 1. Let’s Talk About Product Managers Josh Elman 2. Products I’ve worked on 3. What Exactly Does a Product Manager Do?* 4. *Can you explain it to your Mom? Photo: Brian Brooks/Flickr 5. What Doesn’t a Product Manager Do? - Write code (Engineering) - Create mock-ups (Design) - Sign deals (Business Development) - Plan PR (Communications) 6. Product Manager Define the Market & Customer Launch timing, Sales & Marketing Collateral Product Evangelist & Champion Define the requirements & roadmap Competitors, Products & Capabilities Define the problem & value proposition Internal/External stakeholder Communication 7. More simply... UX Tech Business 8. You are here UX Tech Business More simply... 9. Definition: A Product Manager helps their team (and company) ship the right product to their users. Product Manager 10. Help Your Team Photo: Jon Candy/Flickr 11. Your team is anyone working directly on the product (or an area of the product). - Designers, engineers, QA, documentation, marketing - Assigned colleagues from team members from adjunct teams including business development, support, legal who’s on the Team? 12. Your Role on the Team You are not a “CEO of the product.” You are a team leader. - Set the Cadence - Brainstorm effectively - Manage product operations 13. Set the Cadence - Build the roadmap with brainstorm meetings (quarterly) - Articulate the roadmap clearly and consistently - Hold regular product operations meetings (weekly) - “Act Solid” (more on this shortly) - Take and share clear meeting notes 14. Brainstorm effectively - Everyone pitches ideas to drive biggest impact (No ideas are bad!) - Q&A where people pitch or describe ideas - Everyone votes for their top 3 - Discussion of why and how people voted - Re-vote - You now have top-3 roadmap plan. More or less. 15. Manage product operations - Share company news relevant for team - Gut check for features getting launched ASAP - Learnings and analysis of recent features - Roadmap check-in on new development - 1-2 key topics for brainstorm/discussion or guest speaker 16. Ah, the Life of a Glorified Note Taker Some people think the job of product manager is glorious. Photo: OwlPacino/Flickr 17. In reality the most important thing you do is document decisions. Follow-up notes usually take longer than actual meetings. Involve people from extended team to get feedback, share plans. Photo: OwlPacino/Flickr 18. ACT SOLID Support Ops Legal International Design Analytics Communications Trust/Safety 19. The Company Focus Is Your Focus Understand and communicate the company’s overall goals and objectives. 20. Remind the team of the founders’ vision. Attach incentives to company goals. Bonus Hiring Tip: When interviewing product managers, look for how often candidates refer to the bigger vision of the company. 23. Great product managers understand the very tricky balance between getting it right and getting it out the door. 24. Help Your Team THE RIGHT PRODUCT Ship Photo: Alan/Flickr 25. Start with your team’s most creative solutions. Improve your ideas with: - Feedback from testers and active users - Criticism from non-users - Input from founders and leaders - Ideas from anywhere you can get them BELIEVE BUT LISTEN 27. To users Help Your Team THE RIGHT PRODUCT Ship Photo: Josue Goge/Flickr 28. Advocate for the User A Core Use Case tells the story of who should use the product and why - Articulating the core use case is the hardest part of building a new product 30. The “Do’s” for Product Managers - Coordinate key decisions based on team members’ input - Negotiate disagreements and maintain progress - Develop consensus from team factions, (disagree but commit) 31. The “Don’ts” for Product Managers - Don’t try to build what you think is right - Don’t expect that the team will execute orders blindly - Don’t forget where credit is always due 32. As a product goes to market, you should be game-planning the next iteration: - Plan for improvement (with entire team) - Additional testing - Brainstorming solutions based on data and feedback Your Job Is Never Done 33. There is no right product... but there is a right way to be a Product Manager. Effective Product Managers simply help their team move forward. The Product Is Never Finished 34. No product will ever quite be right for everyone; it’s an ongoing process of continued development and iteration to make it better. Make sure to subscribe to my channel if you liked the video! Music Supplied by Tobu: Artist Name: Tobu - Colors Video link: https://www.youtube.com/watch?v=eyLml-zzXzw LISTEN on Spotify: http://open.spotify.com/track/6AoBSeZ... BUY on iTunes: https://itunes.apple.com/us/album/col... BUY on Bandcamp for 0.99$: http://7obu.bandcamp.com/track/colors FREE download: http://7obu.com/downloads
Views: 2525 Biness
corporate collateral - Introduction and Company Services
 
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corporate collateral - A Marketing collateral who help to Grow your business with different media types like 3D Animation Video, Business Brochure, Business presentation, and also used to help improve the sales of a product or service.
Effective Marketing Copy or Collateral
 
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Learn how to evaluate marketing copy or collateral to see if it's effective and gets your message across. Even if you outsource your marketing or advertising, you should know how to evaluate the product that will represent your business.
4 Steps to Create Awesome Marketing Collaterals | Bhagath Singh Karunakaran | Kalycito Infotech
 
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Bhagath Singh Karunakaran, CEO & Managing Director, Kalycito Infotech Private Limited talks about the key pointers to be kept in mind while creating eye-catching marketing collaterals. 1. Define your product's differentiators and value proposition, yourself 2. Use the help of professional designers for the presentation aspects 3. Give the designers creative freedom 4. Review and approve the concept designs Subscribe this channel at : https://goo.gl/mR1FKK About Wadhwani Foundation: Wadhwani Foundation was founded in 2000 by Silicon Valley based entrepreneur and philanthropist, Dr. Romesh Wadhwani with the primary mission of accelerating economic development in emerging economies through large-scale job creation and job fulfilment. The Foundation is present in Asia, Africa and Latin America operating in association with governments, educational institutes, corporates, mentors, and investors. Its Initiatives are driving job creation and jobs fulfilment through entrepreneurship, skills development and innovation. About National Entrepreneurship Network (NEN) : National Entrepreneurship Network (NEN) inspires, educates, and supports student entrepreneurs, startups, and SMEs for creating high-value jobs. NEN creates city-based entrepreneurial ecosystems consisting of institutes that teach NEN courses, NEN run or supported accelerators and a network of mentors, investors, service providers supporting startups and SMEs. To know more about Wadhwani Foundation and its initiatives visit: Wadhwani Foundation Website: https://www.wfglobal.org/ National Entrepreneurship Network: https://www.wfnen.org/ Connect with us: Facebook: https://www.facebook.com/wadhwanifoundation NEN Facebook: https://www.facebook.com/NEN Twitter: https://twitter.com/WadhwaniF LinkedIn: https://www.linkedin.com/company/wadhwani-foundation Google + : https://plus.google.com/u/0/+Wadhwani-foundationOrg
Views: 2052 Wadhwani Foundation
Fully Custom Video Marketing Collateral
 
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Create unique and memorable sales materials with a video brochure. Custom graphics are combined with your promotional video message to give you a one of a kind promotional piece. Available through DBP, your brand execution partners. See all of our promotional product videos here: https://www.youtube.com/watch?v=hd_4Bg9uj6k&list=PLego1c8ZXwiNBriaQUWs-EM0xUvf7NrN3
Views: 50 DBP Chicago
Successful Product Launches
 
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Master Core Product Marketing Skills, the Full Product Lifecycle and Become a Certified Product Marketing Manager! Learn More About the Online Course: http://280.gr/2CzC1zw This is a snippet from 280 Group's Certified Product Marketing Manager – Online Course and Exam. You will know that your product is ready to launch when all three parts of the launch puzzle are firmly in place. First, the PRODUCT is ready and it’s been validated through your beta process. Second, your COMPANY is ready to deliver the product. For example, the part number is in S.A.P. and activated and the correct pricing is attached. Readiness also means the people installing the product are trained and know how to get it up and running at a customer site. And finally, marketing has the collateral ready for launch and your sales people (including any sales partners) are ready to talk about the product with customers on day 1. Even with these in place, you may discover that some small issue is unresolved. Keep a smile on your face and remember there were many other issues you dealt with in plenty of time. A launch doesn’t have to be flawless to be successful. During the launch phase, you may be the only person who lives at the intersection between product and marketing. It’s up to you to provide leadership. To provide leadership means adopting a few simple rules: Communicate often and use methods that allow you to push regular communications instead of responding to constant questions or demands. Combine your meetings and briefings when possible. Collect people together and cut down the number of times you say the same thing. And finally, it’s up to you to promote your product. Sales and marketing will have to integrate YOUR new offering into their activities. Don’t be offended if they don’t automatically include your new product. You’re changing the playing field and it’s your job to remind them. A typical launch sequence starts several months before the planned launch date. It includes these steps. [pause] Initially, your goal is to develop a plan and get approval for your launch budget. Then working from the inside of your company through to your external partners, you let everyone know what the key messages and target markets are. Finally, once the press release is out, the outside world is the target of information about your product. And you are joined in this effort by all the people you’ve briefed before launch. If you do a good job on the pre-launch briefings, your message reaches your customers more often and faster. Launches in total can take a year out of your life. If you launch multiple products one after another, you create an assembly line of activity. Wave after wave of communication sequences in which your customer eventually hears your message – and buys.
Views: 239 280 Group
Info Product Marketing
 
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http://www.InfoProductMarketingRevealed.com Discover the secrets to creating and marketing your very own profitable information products. Products that are easy to create, cheap to produce, delivered automatically and can be sold over and over again.
Views: 1009 trumanmarketing
How to make a Brochure in PowerPoint
 
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Business Brochure PowerPoint Template is a multi-purpose business catalog. An important source of company or product information. Use best to feature business profile, marketing products, services, and events. As well as a very handy and effective approach to give businesses a winning, professional image. Brochures are an important business tool, especially for small businesses. Companies can use them as a part of product promotion. Hence, this brochure template is adaptable. The high-quality graphics can be printed into a trifold page infographics marketing collateral. Also, its layout design is perfect for a modern brochure style. You can download this animated PowerPoint template for free: https://drive.google.com/open?id=183gUM4AVt0hpYf7GEd0BmRo0fThY8uwB Please like and subscribe to this channel to get more stunning PowerPoint tutorials every week.
Views: 28018 POWERPOINT UNIVERSITY
Time is The New Marketing Collateral: How are You Spending It?
 
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Traditional marketing materials - what we sometimes called marketing collateral, were expensive. I'm talking about brochures, folders with colorful inserts, and postcards.Today your marketing collateral is predominantly an investment not of money, but of your time. As entrepreneurs, you have flexibility with your time. Thanks to the red-hot trend toward interactivity and greater user control with the social marketing networks, time is the primary resource you should be investing into your marketing. ********** Jeff speaks on maximizing marketing results by strategically building communities of loyal customers, especially with social media and Internet marketing, for all types of organizations, including those that are green or want to be. *********** For more information on hiring Jeff to speak to your organization, go to http://truenature.com or call 630-774-8350. ************ Jeff is the author of Strategic Social Media Marketing for Entrepreneurs: Take Control of Your Business Growth Now! - 65 Minute CD http://truenature.com/products.html *************** Follow Jeff on Twitter at http://www.twitter.com/jeffkorhan. Jeff blogs at http://www.jeffkorhan.com
Views: 144 Jeff Korhan
Your First Marketing Piece - How To Pick a Product - 910-795-2270 - Jason Kanigan - Sales On Fire
 
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Jason Kanigan of Sales On Fire explains Step 3 of picking a product or service. Most marketing collateral is ineffective, and the reason why is explained in this video. 910-795-2270 http://www.salestactics.org/first-marketing-piece/ http://www.jasonkanigan.com
Views: 71 Jason Kanigan
How to make a Brochure in PowerPoint - Design 4
 
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Business Brochure PowerPoint Template is a multi-purpose business catalog. An important source of company or product information. Use best to feature business profile, marketing products, services, and events. As well as a very handy and effective approach to give businesses a winning, professional image. Brochures are an important business tool, especially for small businesses. Companies can use them as a part of product promotion. Hence, this brochure template is adaptable. The high-quality graphics can be printed into a trifold page infographics marketing collateral. Also, its layout design is perfect for a modern brochure style. You can download this animated PowerPoint template for free: https://drive.google.com/open?id=1YaxcGzZZejv6l4pz_eYZS_UB_aLoF6Vw Please like and subscribe to this channel to get more stunning PowerPoint tutorials every week. https://www.youtube.com/channel/UC0w9QznfMfBSkuTRs6zP0BQ/videos
Sales & Marketing Knowledge Repository
 
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Sample of work done by Thalia Infotech (www.thaliainfotech.com) - Tool to assist Technical Sales & Marketing teams present the company capabilities, the functionality of various product models, what is unique about their product and how they can distinguish themselves from their competition. All marketing collateral and competitive information is on their fingertips and printable. Bring consistency to the sales effort, propagate best practices within the organisation. Being used by a large multinational across geographies.
Views: 95 Thalia Infotech
Collateral types needed for a successful product launch
 
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The webinar explain what types of collateral that must be created, and how to best put them to use to ensure a successful product launch. Oset in collaboration with Mr. Kaushik Banerjee covers the various types of collaterals different teams within an organisation must create as part of a product launch, and how each of these different items can be put to work.
Views: 111 Oset
Guide to Marketing Collateral
 
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Having the right marketing collateral can be key in landing that big sale. Branden takes you through some examples and details how they provide value during the sale process. ——————————— Subscribe to Simple Strat: http://bit.ly/2C5aOoE Don't forget to Like, Comment & Subscribe to stay updated with our latest content! Click that bell notification button! 👍 FOLLOW US: Facebook: Simple Strat (https://www.facebook.com/simplestrat/) Instagram: @simplestrat (https://www.instagram.com/simplestrat/) Twitter: @simplestratchat (https://twitter.com/simplestratchat) WEBSITE: http://simplestrat.com To see more of our work, visit http://simplestrat.com/our-work. CREDITS: Produced by: Simple Strat Edited in: Adobe Premiere Pro Simple Strat is the marketing agency for companies that are serious about growth. By leveraging a proprietary strategy and planning process, we establish a roadmap to increase qualified leads and close more sales. Our services include inbound marketing, digital marketing, video production, and sales enablement. Simple Strat is a certified Silver HubSpot Partner Agency and Wistia video hosting and analytics partner.
Views: 295 Simple Strat
#AskPitchAnything Episode 16: How to differentiate between engaging marketing collateral
 
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Simon P asks: How do you differentiate between engaging marketing collateral and verbal content that gets the deal? Send your questions to Oren via twitter http://twitter.com/pitchanything http://pitchanything.com (signup for more info) http://pitchanything.com/book (if you haven't read the book yet)
Views: 1379 Pitch Anything
How to Create and Manage Showstopping, Effective Sales Collateral
 
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Creating effective, sales driven content isn't easy. We're here to help you with some simple tips for creating, distributing and presenting showstopping content. Of course, truly effective content isn't just about the images or look and feel. You've got to have a powerful message that resonates and an effective solution to communicate that message to your prospects.  Register to view the on-demand recording to learn about the 2 sides of effective content, creation and communication. Kathleen Smith, Director of Marketing from Visually, provided her unique perspective as a content creator and curator. Dena Nejad, Product Marketing Manager at Showpad, discussed the importance of a well thought out content management and distribution strategy.
Views: 13 info19
How to make a Brochure in PowerPoint
 
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Business Brochure PowerPoint Template is a multi-purpose business catalog. An important source of company or product information. Use best to feature business profile, marketing products, services, and events. As well as a very handy and effective approach to give businesses a winning, professional image. Brochures are an important business tool, especially for small businesses. Companies can use them as a part of product promotion. Hence, this brochure template is adaptable. The high-quality graphics can be printed into a trifold page infographics marketing collateral. Also, its layout design is perfect for a modern brochure style. You can download this animated PowerPoint template for free: https://drive.google.com/open?id=1KX4ASfycVZL9dJNwKCNnXlXoVVCiJE22 Please like and subscribe to this channel to get more stunning PowerPoint tutorials every week. https://www.youtube.com/channel/UC0w9QznfMfBSkuTRs6zP0BQ/videos
Views: 1638 POWERPOINT UNIVERSITY
The CyberLock Advantage - An American Key Centric product
 
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The CyberLock Advantage - An American Key Centric product. Learn more about CyberLock at https://www.cyberlock.com Share this Video: https://youtu.be/sgzx1igNuHI Subscribe to our Channel and to learn more about CyberLock: https://www.youtube.com/cyberlock?sub_confirmation=1 About CyberLock: CyberLock, Inc. is the leading supplier of key-centric access control systems. It is part of the Videx family of companies with roots dating back to 2000 when the first CyberLock branded locks and smart keys were introduced to the market. Videx, Inc. has been designing and manufacturing innovative electronics since the company was founded in Corvallis, Oregon in 1979. Early products included display enhancement modules for Apple computers. In 1985, Videx entered the data collection industry with its first portable bar code scanner. Over the years, additional data collectors have been introduced utilizing touch memory button and RFID tag technologies. In 2013, CyberLock, Inc. was spun off as an independent company but maintains strong ties to Videx. The two companies continue to collaborate on future innovations. Transcript: 0:00 With over 35 years of manufacturing experience, CyberLock is the leading supplier of key centric access control systems in the world. CyberLock users in every major industry have experienced the CyberLock advantage. The CyberLock system is designed, engineered and manufactured in Corvallis Oregon. 0:20 Our products are designed to withstand extreme weather conditions in harsh environments and go through rigorous quality control testing to create the most durable access control system possible. From engineering to production and inventory, when you partner with CyberLock you partner with a team that values quality, innovation and meeting your security needs. 0:39 CyberLock has created over 350 lock designs, 8 different styles of smart keys and can create custom locks to meet the security needs of every customer. Our valued partners often experience revenue increases when becoming part of the CyberLock reseller channel. We generate hundreds of sales leads for our partners with our increased market penetration, brand awareness and dozens of tradeshow engagements each year. 1:02 We pride ourselves on innovation. Our latest creation, FlashLock, is a keyless access control system that uses flash technology and any handheld device with a web browser to control permissions and gain access. With each CyberLock system installed you can be confident knowing technical sales and marketing support is available to you quickly. Call or email us and you will always speak to knowledgeable, friendly reps right here in our US-based manufacturing facility. 1:31 Sales leads, marketing collateral, product training and sales tips are always available through our robust partner portal. Whether you are a CyberLock system user or valued partner, the advantage is clear - quality products, ongoing training and support are just a few of the many benefits you will experience with CyberLock. 1:51 For more information about the CyberLock advantage, please visit us at CyberLock.com or call 541 738 5500. Subscribe To Our Channel https://www.youtube.com/cyberlock?sub_confirmation=1 Tradeshow schedule CES Las Vegas, NV 1/5/17 – 1/8/17 Booth # 40269 DistribuTech San Diego, CA 1/31/17 – 2/2/17 Booth # 1030 NFMT Baltimore, MD 3/7/17 – 3/9/17 Booth # 2678 ISC-West Las Vegas, NV 4/5/17 – 4/7/17 Booth # 14126 AAAE Longbeach, CA 5/7/17 – 5/10/17 Booth # 1514 IPI New Orleans, LA 5/21/17 – 5/24/17 Booth # 1217 AWWA Philadelphia, PA 6/11/17 – 6/14/17 Booth # 2648 ASIS Dallas, TX 9/26/17 – 9/28/17 Booth # 2214 WFX Dallas, TX 10/11/17 – 10/12/17 Booth # 1319 Critical Facilities Minneapolis, MN 10/23/17 – 10/25/17 Ask us a Question https://www.cyberlock.com/contact-us LET’S CONNECT! Instagram - https://www.instagram.com/cyberlockinc/ Facebook (CyberLock) - https://www.facebook.com/cyberlockusa Facebook (FlashLock) - https://www.facebook.com/flashlocks/ SnapChat - https://www.snapchat.com/add/cyberlockinc CyberLock - https://cyberlock.com Youtube - https://www.youtube.com/cyberlock?sub_confirmation=1
Views: 555 CyberLock
SKTCHED Marketing Services: Your Partner for Marketing Needs
 
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We build breakthrough marketing communication strategies, sales and marketing collateral, design persuasive business presentations, explainer videos, conceptualize product launch campaign and other marketing campaigns, gather consumer and market insights through tailor made comprehensive online surveys and much more. Sktched Marketing Services is your partner for your marketing needs. We help clients innovate marketing by combining marketing expertise and business intelligence. We sketch your future so you can build it. Our motto is CREATE.INNOVATE.DELIGHT.REPEAT Want to know more about us? Let's get in touch. Phone: 011-41104759 Email: [email protected] | [email protected] Web: www.sktched.com/marketing
Views: 14394 Sktched Atelier
Creating A Marketing Plan - 10 Questions You Need To Ask!
 
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Having a well thought out marketing plan is essential for success. Your business relies on it! So let’s break down 10 questions you need to ask yourself in order to get the most out of your marketing plan. Question #1 - What want or need does your product or service fill? Understand the pain point of your customers is key to building a good marketing plan. The more you know, the better your message. Question #2 - What is your target market? Who, What, When, Where, Why? Age, gender, interests, lifestyle, etc. Knowing these things are vital to a strong marketing plan. Where do they spend their time online? How do they currently find or become aware of companies that fill the want or need are trying to fill? Question #3 - Who are your competitors? Try them! What makes you different? Why choose you? If you don’t have direct competitors, what are other solutions out there that try to fill the wants/needs of your customers? What makes you the best option? Question #4 - What are the goals of your marketing plan? How many sales or leads do you want (or need) to get from it? What is your target Cost Per Acquisition (CPA)? What is your starting budget and what percent of sales do you plan to invest back into marketing as you grow? When do you expect to achieve those metrics? Reverse engineer your goals and build realistic projections that ramp into achieving them because remember - marketing does not work overnight. Question #5 - What is your strategy for search and social? What keywords do you want to rank for and run ads for on Google? What keywords do you want to rank high for on maps? What social channels do you want to build a presence on, what kind of content do you want to post and what kind of ads do you want to run. Spend some time here and it will save you time in the future! Question #6 - What is your strategy to build a strong online reputation across multiple review sites? (Pro tip - set up a free review profile at www.TopRatedLocal.com ) Question #7 - What is your sales process once you generate a lead or sale? What collateral, emails, videos do you need to create to assist your sales team? Once a potential customer is in your sales funnel don't let them go without a fight. Question #8 - How do you build automated marketing to nurture your leads and customers? Retargeting ads, Email automation and more. Question #9 - What content does your website need to have? What landing pages do you need? What marketing funnels do you need to build? Your website is a living breathing organism so don't be surprised if this list of content grows over time. Question #10 - Who is in charge of managing your marketing and held accountable to the plan, optimizing the campaigns, meeting goals/objectives, etc? How often will you review the results and make adjustments? If no one is accountable, nothing will get done. Once that’s all thought through, write out your plan! Design all your ad campaigns: write your ads, design your ads, create videos, emails, landing pages, etc.. -- create all your funnels! Stay highly targeted. Kickoff all your campaigns! From there you optimize based on what you learn and watch as your plan (and business) takes off! Thanks for watching! If you found this content helpful please take a second and like, share and comment. Also make sure to follow us for more great content just like this down the road. Happy marketing! #marketingplan #marketingstrategy #smallbusinesmarketing --- Presented by: JB Kellogg JB Kellogg is the Co-Founder & Co-CEO of Madwire®. Madwire's brands Marketing 360® and Top Rated Local® are popular platforms used to help small businesses grow. Madwire was founded in 2009 and has since grown to nearly 1,000 people and over 100MM in annual revenue. JB & Co-CEO Joe Kellogg were recognized as Glassdoor's Highest Rated CEOs for 3 consecutive years (#1 overall in 2016). JB is passionate about small business marketing, leadership, sales, team culture and more and often shares the tips, tricks and strategies he's learned in life and while growing Madwire. JB Kellogg on LinkedIn: https://www.linkedin.com/in/jb-kellogg-8567a029/ --- Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® - voted one of the Nation's Best Places to Work by Glassdoor in 2016 & 2017! Follow Us: Marketing 360® Website: https://www.marketing360.com/ Madwire® Website: https://www.madwire.com/ Facebook: https://www.facebook.com/marketing360/ Instagram: https://www.instagram.com/marketing360 Twitter: https://twitter.com/marketing360 Pinterest: https://www.pinterest.com/marketing360/ Snapchat: https://www.snapchat.com/add/fuelyourbrand Youtube: https://www.youtube.com/marketing360
Views: 1369 Marketing 360
Hugo Brioso | Advertising & Marketing Collateral | Graphic Design | Portfolio Presentation White
 
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Advertising & Marketing Collateral When executed strategically, advertising & marketing collateral can make an immense impact and contribution to your company's branding efforts & awareness. Creative marketing collateral, such as advertising, custom stationery, company brochures, monthly newsletters, posters, direct mail campaigns & outdoor advertising can develop strong, stable & long-lasting client relations, while producing an extremely effective & valuable marketing impression. BeeRound Design Studio simplifies the creative process by designing & developing custom designed advertising campaigns & creative marketing media for large, medium & small-scale clients, companies & organizations. For more information please contact me at: [email protected] or [email protected]
Views: 1335 HugoBrioso
Collateral Management: What Are The Priorities for 2019?
 
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Collateral managers will continue to be under pressure in 2019 as they work to meet regulatory obligations, and also look to invest strategically in their operations to improve efficiency and increase automation. In this DerivSource Industry Insights Video, Helen Nicol, Global Product Director, Collateral Solutions at Vermeg, which acquired Lombard Risk in early 2018, discusses the challenges that they face, and the various market solutions available to them. Specifically, we discuss upcoming regulatory requirements including UMR, how firms are preparing the the mandated CCP clearing obligation, what are the new market solutions available for collateral management and how more innovative technologies, such as AI, can further improve automation and operational efficiency. Watch now!
Views: 536 DerivSource
Product Marketing Video
 
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Bob F. Dowd, Videographer, Avid Editor and Voice Over.
Views: 89 Bobby Dowd
3 Devastating Branding Mistakes Cannabis Companies Are Making
 
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HAVE A QUESTION? Do you have a marketing, branding or design question that relates to the craft beer or cannabis industry that you want us to answer? Email me at [email protected] and we will answer your question in one of our videos! CONNECT WITH ROOT! Visit Our Website: http://rootundertheinfluence.com/ Facebook: https://www.facebook.com/rootundertheinfluence/ Instagram: https://www.instagram.com/rootinfluence/ Email: [email protected] SHOW NOTES: Branding is all about consistency. Your business needs a cohesive brand strategy that is implemented throughout every marketing channel. Many companies in the Cannabis Industry put so much time into their products and services that they forget to create a unique brand experience. 1 – Mismatching product packaging Inconsistent packaging from companies is one of the biggest problems that we see. Many edible companies offer several different types of products, but will rarely keep consistency in their branding. Their suckers, baked goods, pill containers and oil packaging are so different from one another that it’s impossible for a consumer to recognize that the products are made by the same company. Not only should your packaging be eye-catching and stick out on a shelf, but a customer should instantly recognize that the product is produced by your company. Having easily identifiable packaging and consistent branding will help increase repeat purchases and brand awareness of your products. 2 – Disjointed marketing channels Another branding mistake that we often see are marijuana companies creating an inconsistent brand experience across marketing channels. The fonts, logo and color schemes should remain consistent across all marketing channels. This includes what your social media images, your website design, as well as your physical marketing collateral such as business cards or flyers. Your branding needs to be consistent. When a customer visits your website, you should be presenting them with a similar experience that they will have in your dispensary, consuming your products or working with your business. Consistently branding your company throughout all marketing channels will help your brand recognition. It is important to remember people feel more comfortable purchase from brands that they know rather than ones they haven’t heard of before. That is my brand recognition is so critical. Over time this allows people to create a relationship with your company as they try your company’s different products or services. 3 – Inconsistent brand experience If you believe your business creates a superior high quality cannabis product, offers a unique dispensary experience or provides premium services to those in the Cannabis Industry, then your branding needs to convey that message. People associate design with trust. You can have the best cannabis edible on the market, but if your packaging does not reflect that same level of quality consumers may never try your product. If your dispensaries website looks like it was built in 2005 or designed by your cousin in his basement, people are going to associate that online experience with what they will receive in your store. Your company needs to have unique high quality design work that resonate with your audience and backs up the superior quality of your products or the five-star service you provide to your customers. Start building a consistent brand The sooner you start building a consistent brand, the quicker your company can start reaping the benefits of having one. The Cannabis Industry is still in its infancy. If you start branding your company consistently now you are setting your company up for long-term growth.
Views: 1542 Root
Custom Video Books - High Tech Marketing Collateral
 
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Custom video books are a versatile tool that can be used in a variety of ways, including video collateral, sales presentations, or training guides. Available through DBP, your brand execution partners. See all of our promotional product videos here: https://www.youtube.com/watch?v=hd_4Bg9uj6k&list=PLego1c8ZXwiNBriaQUWs-EM0xUvf7NrN3
Views: 67 DBP Chicago
Digital Marketing Tips #002 - Increase product sales with customer reviews
 
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Adding customer reviews to an e-commerce site can increase sales by as much as 35%. A must have. https://www.pixeld.com.au/ https://www.facebook.com/pixelddigital/ https://twitter.com/pixelddigital https://www.instagram.com/pixelddigital https://www.linkedin.com/company/pixeld Snapchat: pixelddigital
Views: 21 Pixeld
Localising Global Design | Syen Sofian | TEDxGadong
 
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“The more an idea is developed, the more concise becomes its expression.” From a man who has had experiences from around the world, Syen tells us how to bridge the gap from designs to ideas to finally, inventions. With over 20 years of experience in design, marketing and media, Syen Sofian brings with him a proven knowledge of creative strategy and vision with an emphasis on brand creation, business designs and development. As the current Principal Designer of Syensai & Co. and the Founder of Designers Alliance Brunei, Syen has a broad range of experiences, especially in the areas of brand consultancy and marketing strategy, editorial designs and event, products and marketing collaterals, advertising and brand campaign strategy, new business development, user experience design and cross-platform product development. The man behind a reputable advertising firm in Brunei, Syen has multiple experience in managing teams of diverse personalities in deadline driven environments. He has managed to establish employee career development programs on top of also leading cross-functional team collaboration to develop industry outreach opportunities. From a man who has had experiences from around the world, Syen is going to tell us how to bridge the gap from designs to ideas to finally, inventions. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
Views: 571 TEDx Talks
How To Promote Affiliate Products Creatively
 
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Download my Free Checklist, Affiliate Marketing For Beginners at https://jonallo.com/affiliate Just because a product is an affiliate product doesn’t mean that you cannot promote it in a creative way. You don’t have to only promote it using their marketing collateral. You can add your own freebies, checklists, updates, and more to the product to make it even more useful to your audience. Let’s look at some creative and effective ways to promote affiliate products. Create a How-To Tutorial Upgrade. If you create a tutorial for the product and offer the tutorial to anyone who buys the product from your link, you can incentivize them to buy it. The tutorial will help people who are on the fence but worried they may not be able to use the product. Alternatively, you can give the tutorial away free before purchase as a lead magnet. Write Interesting Reviews. Writing reviews is always a good way to promote an affiliate product. People can read what you said about the product and then choose to buy it or not via your affiliate link. The interesting thing about reviews is that you’re going to make more sales the more honest you are - even if you don’t like the product. Create a Round-Up of Products. If you know about five to ten products of which you’re an affiliate (or at least you’re an affiliate of some of them) that all do similar things, create a post listing all of them and talking about all of them. This works great in a chart that includes the price and a link to the product. Link to Products within Your Content. Even if your post is about something else, as long as you mention a product or subject in passing, it’s a good place to link directly to other reviews you’ve created or other information that helps promote that product. Host a Webinar. Webinars are actually very good ways to promote affiliate products. You don’t have to be the creator of the product to sell it practically as if you own it. For example, you can do a demonstration of a Vitamix blender and sell it via links even though you do not own this product. You can even invite the product creator to the webinar too. Create a Resource Page. On your site, you should have a page that’s either "resources I use" or "tools I use" or something else that works for your audience. List out everything you use in the right category, linking with affiliate links for those things that have them. Create a Case Study. People love stories about other people. Creating a case study about someone who was successful with that product is a wonderful way to introduce your audience to it. They’ll love seeing someone else who has been successful. This person doesn’t have to be someone who purchased the product from you. Get a Higher Discount. Ask the product creator to give you a discount code. While this will cut into your commission, because the product is digital it’s not really going to make that big of a difference. However, it will make the audience more interested to buy from you because you have the discount. The important thing about promoting an affiliate product is to read the creator's terms and conditions so that you don’t break rules. If you’re not sure, talk to the creator. Sometimes they have good ideas too. You can promote an affiliate product more creatively than you think if you just think like your audience and give them what they want and need. Download my Free Checklist, Affiliate Marketing For Beginners at https://jonallo.com/affiliate
Views: 9 Jon Allo
Content Marketing for Complex Technical Products
 
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Mr. Manan Bhatia tells us all about the importance of storytelling in marketing, frameworks for content planning, bite-sized stories, and more. Through this webinar learn how to make yourself heard, and establish a personal connection with consumers through stories. The webinar 'Content Marketing for Technical Products' focuses on: how to connect with consumers, developing marketing strategies that work and ensuring your message stands out.
Views: 115 Oset
Literature Request Form Demo
 
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Request marketing collateral, datasheets, and catalogs from grace-eng.com
Health Affiliate Program 2016 - Best Commissions at Sellhealth
 
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Health Affiliate Program 2016 - Best Commissions at sellhealth.com http://tinyurl.com/j6yh6t9 For more than a decade, SellHealth.com has been helping tens of thousands of affiliates earn substantial commission incomes each month with our lineup of natural health products. Affiliates in our network enjoy: -Top commission payouts – up to $350+ per sale -Industry leading conversions of your referred traffic to sales -A dedicated Affiliate Support Team, available by email and phone -In-demand products, sold with innovative, proven marketing collateral -Sophisticated affiliate order tracking & commission payouts -Commission payouts on fax, phone, and mail orders – not just Web -Accurate real-time statistics provided 24/7 on every sale you make -Friendly, responsive customer service -Some of the best product guarantees in the industry -Real people with real phone numbers to answer your questions Find out here - http://tinyurl.com/j6yh6t9 We're regularly adding NEW products to our network – giving you fresh opportunities to target new niches (or, extract more income from the vertical market you may already be pursuing). Plus, here at SellHealth.com, we firmly believe that when we invest in YOUR success, we invest in our success. So we're not only committed to: Educating our affiliates in the latest Internet and affiliate marketing strategies, and Providing you with top-flight tools and marketing collateral to promote our products … We also believe in making ourselves easily available by phone and email to answer your questions. If you're new to our network, contact us! If you have a question, contact us! We'd love to hear from you… health care affiliate programs, health related affiliate programs, affiliate programs health products, beauty affiliate program, health affiliate marketing, natural health affiliates, affiliate network, hair loss affiliate, https://www.youtube.com/edit?o=U&video_id=pFJ634MApL4 Health Affiliate Program - Best Commissions at sellhealth.com http://tinyurl.com/j6yh6t9
Views: 2018 Stuff-I-Like
Samtec: Product Explorer
 
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As an innovative tech company, it is critical for Samtec’s marketing collateral to be as awesome as their products. We used our Product Explorer platform to create interactive 3D applications that helped their sales team demo their products and engage with customers across multiple platforms. Our team of modelers, designers, animators, developers and managers took this project from vision to the web, desktop and App Store. Check it out for yourself here: http://fivestonestudios.com/portfolio/samtec/
Views: 55 Fivestone Studios
SOLIDWORKS Composer: Revolutionizing How You Create Product Documentation
 
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Learn more about SOLIDWORKS Composer: http://www.symsolutions.com/solidworks-products/solidworks-composer Learn how best-in-class companies are leveraging their 3D CAD data for technical communications, such as assembly instructions, product manuals, parts catalogs, and marketing collateral. SOLIDWORKS Composer is a dedicated and powerful tool for graphical technical communication. Composer will help you create your technical communications concurrent with your design process. You’ll also build clear and concise instructions your customers can use to assemble, maintain, troubleshoot, and use your products. Join us for this webinar to see how SOLIDWORKS Composer ties it all together with printable instructions, animated videos, interactive step-by-step assemblies, and part manuals.
Views: 4564 Symmetry Solutions
LG’s OLED Wallpaper Global Launch at Integrate 2016
 
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Russ Prendergast talks us through the latest from LG — its stunning OLED displays out on show for the first time ever at Integrate 2016. Contact LG: 1300 547 253 (option 4) or [email protected] Sign up to the LG Partner Portal for Product Marketing collateral http://partner.lge.com/au/index.lge LG Business Innovation Centre Tower 2, Level 20 201 Sussex St, Darling Park Sydney NSW 2000 www.avapac.net
Views: 773 avmagazinetv
5 Reasons Why Language Localization Fails
 
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Localization is a process through which any product and its content are made adaptable and culturally appropriate to a certain extent that it appears to be created solely for the target audience. Localization of products, marketing collaterals (brochures, websites etc..) & online applications is an important step before you decide to explore new markets. Companies have understood the importance of localization but still many have failed to channelize it in the right direction. Following are the 5 reasons to language localization failures - 1. Wrong resources- Who knows about the culture better than a local? Your localization team must have at least one local or native speaker of the target market. This is the only way your team can ensure the most accurate, localized experience for your end-users. Never forget about the term “local” in localization. 2. No first impression- The first impression about your product or service is decided by its name, the colour scheme, numbers and overall style including the UI in case of applications. Certain names, colours and numbers are a taboo in few countries or markets. You need to add a lot of efforts by creating a strong image from the start. It is the first impression that helps your potential customers to decide between you and your competitors in that market. 3. Same techniques- If you had success in one market, it doesn't mean that the magic formulae will work in other markets too. You will have to localize your product/service related content, images, colour scheme and overall flow of ideas based on what people in your new market need. McDonalds India menu is a classic example of perfect localization. 4. No local presence- Make your presence felt in the local market by being a part of the community. Be aware of the current events and happenings in the community and contribute in the best possible manner. Seek out moments of importance where you can connect with the community, your potential customers and ways to give back to the local community. 5. Old technology- Just having your desktop website and brochures localized is not enough. Did you check how your website appears on smartphones or tablets? Why not make a simple localized mobile application for each unique market. Educate your existing and potential customers via regular updates. Localized newsletters with greetings on local festivals are a great way to be in touch. Learn more about language localization in our latest FREE EBook. Get a copy now - http://bit.ly/cmmebook
Views: 27 CMM Languages